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Tuesday, October 05, 2010

Flogging a Dying Horse?

There's one born every minute is a well known, and often used saying to describe somebody who is a sucker. And today, on the old wireless, I heard an advert for a new High definition telephone service. Orange announced that they were launching the service, and that it would isolate background noise, making speech crystal clear, or "Hi-Def" to coin a phrase. This will, surprise, surprise, require a new handset. Is there really anybody out there not only stupid enough, but shallow enough to want this service? As all you flat screen, Sky subscribed readers out there are aware, Hi-Def is very much the Emporers New Clothes. Sure, stuff shot to a high quality, such as any Attenborough documentary on the Beeb, or video game in the Blu-Ray format will look fantastic. But Come Dine with Me looks pretty much the same on bog standard Channel 4 as it does on it's HD sister station. And don't even get me started on the History Channel which promoted a series called "World War One, for the first time in High Definition!" Hello! You may not have realised, but they didn't even have colour film back then, never mind super glorious HD. So just how did they do it? Fuck knows, but it looked preposterous. Can't wait to see what is dreamt up as being "Hi-Def" next.

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